Search Engine Marketing (PPC)

Search Engine Marketing—often referred to as Google Pay-Per-Click (PPC)—is the strategy of using paid ads to appear at the top of search engine results for relevant queries.

You’ve likely seen those listings marked "Ad" at the top of Google search results—that’s PPC advertising in action!

As the name implies, you pay only when someone clicks on your ad. Unlike platforms like Facebook, which may charge you just for impressions, Google Ads charges based on actual engagement—clicks.

Every keyword has a cost per click, which varies based on competition. Highly competitive keywords typically cost more, while low-volume search terms are more affordable.

Our Methodology

At LSEDNET, we specialize in crafting and managing effective PPC campaigns. We can create a Google Ads strategy that’s both cost-efficient and ROI-positive—tailored specifically for your local Malta-based business.

The best part about PPC? You’re reaching people who are already actively searching for your product or service—making each click a real opportunity.

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